Premier lifestyle retail Group AZADEA has announced another first for the Middle East fashion scene, through an exclusive partnership with multinational brand Urban Outfitters. The latest addition to AZADEA’s portfolio, Urban Outfitters is dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding. AZADEA Group has been successfully operating more than 50 leading international franchise concepts across the Middle East and Africa for 40 years, with a growing portfolio of experiential brand concepts.
Urban Outfitters Inc. is a leading lifestyle company which operates a portfolio of global consumer brands comprised of Urban Outfitters, Anthropologie, BHLDN, Free People and Terrain. The Urban Outfitters brand operates more than 240 stores globally with an online channel offering a well-curated mix of on-trend women’s and men’s apparel and accessories, as well as beauty, intimates and a collection of handpicked vintage clothing. A large portion of the brand’s merchandise is exclusive to Urban Outfitters, consisting of an assortment of product designed internally and in collaboration with third-party brands.
Stefan Laban, URBN Global Head of International commented: “We are pleased to introduce the Urban Outfitters brand to the Middle East through our unique experiential retail environment. We believe the Urban Outfitters brand will resonate well in the market and are confident that together with AZADEA Group, Urban Outfitters will be a success in the region.”
Urban Outfitters has enjoyed significant success in the US and abroad and is expected to do the same in the Middle East where new and unique concepts are anticipated. As part of this partnership, AZADEA Group will manage the brand’s expansion program, with the first store scheduled to open in Dubai in 2019.
Said G. Daher, Chief Executive Officer at AZADEA Group said: “We are delighted to welcome Urban Outfitters to our growing family of brands. Delivering entertaining and exciting experiences for our customers is at the heart of what we do at AZADEA.” He adds: “As there continues to be a high demand for experiential concepts, we believe Urban Outfitters will be very well received by our customers across the MENA region.”