Blue Ocean Shift Beyond Competing - Proven Steps To Inspire Confidence And Seize New Growth

The indispensible follow-up to the over 3.6-million-copy-selling Blue Ocean Strategy. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.