Examines how people can drive creative, moral, and organisational progress - and how leaders can encourage originality in their organisations. Using studies and stories spanning business, politics, sports, and entertainment, the author explores how to recognize a good idea, speak up without getting silenced, and build a coalition of allies.

Parents will learn how to nurture originality in children, and leaders will discover how to fight groupthink to build cultures that welcome dissent. Told through dazzling case studies of people going against the grain, you'll encounter an entrepreneur who pitches the reasons not to invest, a woman at Apple who challenged Steve Jobs from three levels below, an analyst who challenged secrecy at the CIA, a billionaire financial wizard who fires employees who don't criticize him, and the TV executive who saved Seinfeld from the cutting room floor. Originals will give you groundbreaking insights about rejecting conformity and how to change the world.